File types: PNG, PDF, SVG. What are their differences and how can I use them?
From the Turbologo website, you can download three different logo formats: PNG, PDF, and SVG.
Let’s take a look at how they differ from each other and where you can use each of these formats.
PNG
PNG files can be used for almost any digital purpose. They are also useful if you need digital images with transparency, such as logos for placement on colored backgrounds or over other images.
Note: This file type is not recommended for printing. PNG is a higher-quality version of JPG that can support a transparent background.
Where to use:
Websites and blogs
Presentations
Templates in Word or Google Docs
Social media profiles and cover photos
Online stores or platforms
Adding as a watermark
How to open PNG files?
You can open PNG files on computers, mobile devices, and tablets, as it is an accessible and easy-to-read file format. Most browsers also allow you to view PNG files without downloading them.
The 1000x1000 pixel PNG format is included in the Basic plan, while the 2000x2000 pixel PNG format is included in the Standard or Business plans.
Note:
If you purchased the Business package, you will receive PNG files perfectly sized for profile and cover images on Facebook, Instagram, VK, YouTube, and Twitter, as well as versions for wallpapers and watermarks. These files are created using the Turbologo logo maker.
PDF
PDF files are typically used for creating documents but can also be used for sharing images, including logos and brand style guides.
What are the advantages of PDF files?
High quality
Easy-to-read format
Formatting remains consistent across all devices
Supports transparent backgrounds
Convenient for sharing
You can use PDF files for printing your logo on printed materials (business cards, posters, stickers, etc.).
How to open PDF files?
Since it is an easy-to-read file format, you can download and open PDF files on computers, mobile devices, and tablets. Most browsers allow you to preview PDF files without opening them in an additional program after downloading. The ideal program for opening PDF files is Adobe Acrobat Reader, which can be downloaded for free and is included with most computers.
To edit a PDF logo file, you will need Adobe Illustrator or Photoshop.
The PDF format is included in the Standard or Business plans. It is not included in the Basic plan.
SVG
Vector SVG files will always be sharp and high-quality, making them ideal for printing. These file formats are also great for sending to a designer.
What are the advantages of SVG files?
Can be scaled to any size without losing image quality
Vector file format
Smaller file size compared to PNG or JPG
Web-friendly XML language and editable in design software like Adobe Illustrator
Supports transparent backgrounds
How to open SVG files?
You can open SVG files in a browser (Chrome, Firefox, Edge, Safari, Internet Explorer), in Adobe Illustrator, or in other Adobe programs like Photoshop and InDesign with the SVG plugin.
The SVG format is included in the Standard or Business plans. It is not included in the Basic plan.
Let’s take a look at how they differ from each other and where you can use each of these formats.
PNG
PNG files can be used for almost any digital purpose. They are also useful if you need digital images with transparency, such as logos for placement on colored backgrounds or over other images.
Note: This file type is not recommended for printing. PNG is a higher-quality version of JPG that can support a transparent background.
Where to use:
Websites and blogs
Presentations
Templates in Word or Google Docs
Social media profiles and cover photos
Online stores or platforms
Adding as a watermark
How to open PNG files?
You can open PNG files on computers, mobile devices, and tablets, as it is an accessible and easy-to-read file format. Most browsers also allow you to view PNG files without downloading them.
The 1000x1000 pixel PNG format is included in the Basic plan, while the 2000x2000 pixel PNG format is included in the Standard or Business plans.
Note:
If you purchased the Business package, you will receive PNG files perfectly sized for profile and cover images on Facebook, Instagram, VK, YouTube, and Twitter, as well as versions for wallpapers and watermarks. These files are created using the Turbologo logo maker.
PDF files are typically used for creating documents but can also be used for sharing images, including logos and brand style guides.
What are the advantages of PDF files?
High quality
Easy-to-read format
Formatting remains consistent across all devices
Supports transparent backgrounds
Convenient for sharing
You can use PDF files for printing your logo on printed materials (business cards, posters, stickers, etc.).
How to open PDF files?
Since it is an easy-to-read file format, you can download and open PDF files on computers, mobile devices, and tablets. Most browsers allow you to preview PDF files without opening them in an additional program after downloading. The ideal program for opening PDF files is Adobe Acrobat Reader, which can be downloaded for free and is included with most computers.
To edit a PDF logo file, you will need Adobe Illustrator or Photoshop.
The PDF format is included in the Standard or Business plans. It is not included in the Basic plan.
SVG
Vector SVG files will always be sharp and high-quality, making them ideal for printing. These file formats are also great for sending to a designer.
What are the advantages of SVG files?
Can be scaled to any size without losing image quality
Vector file format
Smaller file size compared to PNG or JPG
Web-friendly XML language and editable in design software like Adobe Illustrator
Supports transparent backgrounds
How to open SVG files?
You can open SVG files in a browser (Chrome, Firefox, Edge, Safari, Internet Explorer), in Adobe Illustrator, or in other Adobe programs like Photoshop and InDesign with the SVG plugin.
The SVG format is included in the Standard or Business plans. It is not included in the Basic plan.
Updated on: 05/03/2025
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